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Sony Ericsson

Body in Motion

Physical interaction integrated campaign to promote the launch of the SE K800i.

Sony Ericsson has developed a function called ‘Bestpic’ for its camera phones. ‘Bestpic’ takes a burst of 9 photographs in quick succession ensuring that you never miss a shot. Body In Motion bought this feature to life by creating 2 interactive installations each featuring 9 life-sized screens. Users were encouraged to dance, jump or pose whilst the installation captured their body in motion. Participants could then choose their ‘Bestpic’ to be submitted to the competition website, before receiving a printout of their Body In Motion.

Body in Motion, 'Making of'

Body in Motion, 3D Mock-up

Body in Motion, Victoria Station (London)

Body in Motion, Victoria Station (London)

Body in Motion, Handout

Body in Motion, Website (London)

Body in Motion, Website (London)