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Wilkinson Sword

The Butterfly Effect

Viral digital campaign to promote Wilkinson Sword’s shaving range to young women.

Based around the insight that girls feel more confident about themselves when they have clean-shaven legs, the Butterfly Effect brings this to life by demonstrating how the small things in life can make a big difference. For the campaign, we created viral films that show the negative effects of not shaving your legs, as well as the positive flip side. On the campaign website, users will be able to personalise these films for friends, as well as interact with other branded content.

'Chain Reaction'

The Butterfly Effect, Website

The Butterfly Effect, Interactive Magazine