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Penguin
The Glass Books...
Digital launch campaign for a new, exciting title from Viking.
The Glass Books of the Dream Eaters is a steamy Victorian style adventure story. Inspired by Victorian serialization, and the book’s nail biting chapter endings, Penguin decided to launch the book in limited edition weekly instalments. This was supported with a microsite, and a digital clue trail using blogs, photo sites, chat rooms and more, designed to heighten intrigue and drive sales.
The Glass Books... website
The Glass Books... website
The Glass Books... Serialised books
The Glass Books... Part of the digital 'clue trail'
The Glass Books... Part of the digital 'clue trail'
The Glass Books... Part of the digital 'clue trail'