Dean & Jackson
Purveyors of fine words & pictures
Marks & Spencer
Plan A
Bringing to life Marks & Spencer’s commitment to becoming a more sustainable business.
Plan A is Marks & Spencer’s 100-point plan to reduce the impact that their business has on the environment. Our role was to bring this to life digitally, and help consumers understand how Plan A not only benefits the planet, but how it also benefits them as M&S customers. On the site, animated stories illustrate the key activities within the Plan A manifesto, and consumers are encouraged to do their bit by signing up to a pledge system. The pledges aim to help consumers make their lifestyles more sustainable by showing them how the small things they do in their everyday lives can make a big difference.
Plan A homepage
Plan A Pledges
Plan A Pledges